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Research papers

Catching consumers by surprise

Category management is mainly applied within food categories. Very few examples can be found of categories that are managed across food and non-food products. Although the role of the shopping environment may be much more important in the buying...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Cees de Bont, Ingrid Moons, Gino De Vooght
September 14, 2003
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Citation

de Bont, Moons and De Vooght (2003a, September 14). Catching consumers by surprise . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/catching-consumers-by-surprise-